The winner of a Māori farming award is Waikato’s hope in the New Zealander of the Year Awards.
Three finalists were named in each of seven categories yesterday and include Tīrau based Ben Purua (Tainui) in the young New Zealander section.
His profile explains how he emerged from a troubled upbringing to become a leader in the agricultural sector.
As a 15 year old he served time in Waikeria Prison for manslaughter. There, he discovered a passion for farming, which fuelled a determination to turn his life around.
Purua holds the title of Ahuwhenua Young Māori Farmer of the Year and was named Dairy Manager of the Year for the Central Plateau region.
He is also supporting ex-prisoners, youth, and individuals battling addiction to find employment in agriculture.
He is also a leader on the He Tātai Rangahua Food and Fibre Youth Network, where he champions opportunities that break cycles of hardship.
2025 All Finalists